SAN RAMON, Calif. – May 7, 2012 – Coldwell Banker Residential Brokerage, the Bay Area’s largest provider of real estate services, announced today that it has launched a new design for its marketing and listing materials. The goal of the new look is to enhance the marketing of its clients’ homes with more simplistic, unique and contemporary design elements.
Coldwell Banker Residential Brokerage clients will notice a more progressive design in the marketing of their home with the use of large, custom photography, minimal copy and an overall cleaner look to their property flyers, postcards and online marketing pieces.
Their agent will be working with newly redesigned listing presentations, custom iPad/Tablet presentations, agent websites, eblasts, business cards, stationery, and other key marketing tools.
“Clients expect a refined look to the materials that are used to market their home,” said Anne Treacy Johnson, regional vice president of marketing for Coldwell Banker Residential Brokerage. “They want their home to feel different, better and special – no matter the listing price. The new, upscale design we’ve created will showcase their home in the best possible light to prospective buyers, which in turn will help get them the very best results for their property.”
In addition, the company has developed a series of local print image advertisements that mirror Coldwell Banker’s new national television advertising campaign.
The campaign celebrates what it calls the “Value of a home,” citing warm and inviting reasons why people choose to make a house a home. This redesign of its marketing pieces comes shortly after the company launched a new look and several enhancements for its world-renowned Coldwell Banker Previews International luxury home marketing system. “We wanted to examine and enhance every visual aspect of our marketing strategy,” said Johnson. “From bank-owned properties to luxury listings, it’s important for agents to represent their sellers with today’s most sophisticated tools, including their prospecting pieces, listing presentation and website. We’ve created a more upscale and contemporary look to those tools that reflects Coldwell Banker Residential Brokerage as a company.”
On an internal basis, the company has also redesigned its agent support intranet website, known as myREcafe.com, company newsletters and other communication pieces. For more information about Coldwell Banker Residential Brokerage, please visit www.californiamoves.com.
About Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe and nearly every market in between. The company has 62 office locations and more than 3,600 sales associates throughout Northern California. Last year the company handled 13.5% of all dollar volume sold in Northern California, more than double its nearest competitor. Through its internationally renowned Coldwell Banker Previews® program, the company leads the luxury home market in Northern California, representing more than 22% of all dollar volume sold of properties over $1 million. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT has 750 offices and 45,000 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Corporation, NRT operates Realogy’s company-owned real estate brokerage offices. For more information please visit www.CaliforniaMoves.com or call 925.275.3085. DRE #01908304. # # #
