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About me

A Brief Story

A nice family was relocating to Santa Rosa from the east coast. They were anxious to get established in a home, school and neighborhood, but they were concerned about market values going down.  They weren't sure what to do.  Provided with some detailed statistics and good counsel they were able to negotiate an exceptional price on a stunning home in a great location.  With instant equity, even if values decline in the short term, they are ahead of the game.  Now that they are settled, Mom, Dad and the two kids couldn't be happier.  I get the privilege of learning what is really important to my clients, then helping them achieve their goals and dreams.  As a result, I couldn't be happier!

Getting Personal

In the year 2000, my wife, Jeanette, and I made a life changing move. We sold our Seattle area home and headed to Santa Rosa, leaving family, friends, and hundreds of past clients behind (in good hands). It was risky, as we knew not a soul in Sonoma County. I'm happy to say that we have been blessed with great friends and clients. Since then, I've had the pleasure of helping many others relocate to this wonderful area. After years as an at-home mom and volunteer, Jeanette is now an Operations Coordinator at our church. We cheer on our two kids, now teenagers, in soccer, baseball, music and drama.  Other interests include singing, hiking in Annadel State Park, watching movies and playing with Riley, our King Charles Cavalier Spaniel. We love it here. Life is good.

What's in it for You?

Most real estate salespeople must spend a large part of their workday searching for new business by placing ads, telephone canvassing and generating mailing campaigns to the general public. My focus is different. When helping people, my goal is to do such a fantastic job for them that they will become raving fans, whether we do business together or not. As a result, many eagerly introduce me to their neighbors, friends and family. These essential connections form the foundation for my practice and free me to serve at a higher, more personalized level. By asking probing questions and listening carefully I find out what is truly important to my clients. I strive to place their interests ahead of my own, which allows me to become a trusted advisor.  In the end, we all win.

Signs of a Pro

e-PRO (Advanced internet and technology training)
Certified Residential Specialist (Master classes, production requirements)
Graduate, REALTORS Institute (More training in a variety of areas)
International Previews Property Specialist (High-end property marketing training and required sales experience)
Member, Marketing Masters of Sonoma County (Invitation only group of top agents from eight leading companies that meets weekly to network about buyer’s needs and upcoming listings. We tour the group’s property listings and provide written feedback to assist sellers)

A Few Words from My Clients

“Very professional and responsive. We really noticed your attention to detail and follow through. You conduct your business with integrity.” - Amy & Eric Stensrud

“Ron Larson is a top notch agent and a wonderful person who we have worked with many times. We trust him completely and we have referred several friends to him who feel the same way we do.” - Pamela Bezona & Shelly Siegfried

“Ron really cared about finding the right home for our family. Though he was working with several other people, his accessibility and personal attention made us feel like we were his only clients.” - Alan & Regina Bonney

“Ethical, knowledgeable, hard-working and completely trustworthy. We could not have received better service.” - Hal & Diana Hunt

Showing My Gratitude

I really have fun demonstrating my appreciation for the support my clients and fans entrust me with by providing new owner housewarming parties, dinners at my place, an annual appreciation event, transaction anniversary surprises and more, as well as market updates, home maintenance tips and equity maximization strategies. 

In addition, we proudly support community causes such as Adopt-an-Angel, Adopt-a-Family, Be Fire Safe, Cantree, Celebrate America, Donate-a-Phone, Giving Tree, Habitat for Humanity, Housing Industry Foundation, Operation: One Warm Coat, Operation Santa, Path to Excellence, Scholarship Program, Salvation Army, Samaritan House and Toys for Tots.

I hope you will consider becoming part of my extended community.  Thanks for your time and consideration.
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